Whether it comes to advertising and marketing your business or brand, Social media is an essential piece of your business marketing strategy. It is a great platform for brand awareness and getting feedback from your customers. Social media is again useful for engaging viable prospects on a daily basis.
But as a marketer, marketing and promotions via social media can be overwhelming as its time consuming and can be exhausting if a company is making its presence on several platforms.
So, what’s the solution?
The market is filled with a great deal of social media marketing tools and can resolve the very problem of posting content across different networks under one roof. But how to choose the one that’s a perfect fit for your business given that there is a vast pool of social tools out there and all claim to be great.
Well, we’ve got you covered. Some of the tools have performed exceptionally well in the last few years and so they stand out in the market.
Here is a complete list of social media management tools that will prove beneficial for both small-medium businesses and large enterprises. They are already performing well in the market for the past few years and making a considerable difference.
Check them out!
1. Social Flow
Social flow is a data-driven social media management tool. A company can use it to publish and advertise their business. Using social flow, a business can increase the distribution of both owned and earned content across different social networks. The software tracks user behaviour and uses real-time data to optimize every single post.
With HubSpot social media tools, you can regulate your SEO, social network, CRM and email all together. After running and advertising on different social networks, you can compare the results and also calculate the ROI.
Oktopost is a great social media tool for big companies and enterprises that look for quality leads through the social network. You can not only manage different social networks but also promote it directly. This tool can help in quantifying the value of a business.
This tool provides a complete social solution under one platform. Falcon is good for both small and big businesses as the tool serves every purpose a marketer needs right from management, customer experience, analytics & engagement to building the landing page.
With a Hootsuite account, you can manage all your social platforms under a single dashboard and avoid doing any manual efforts. Many marketers and social media managers prefer Hootsuite as it makes the management process effortless.
From scheduling posts to operating on multiple profiles at once, you can carry out multiple social activities. It is compatible with almost all social platforms and provides the convenience of scheduling campaigns. You can also join free courses available on social media marketing to get started.
It is the most popular tool of all time and tops the list of many marketers. If you wish to post your content in a specific time and drive great traffic on your website or blog then results from buffer can be amazing. Uploading and sharing are as simple as a few clicks. With the free version, a user can operate only social profile and is compatible with only Twitter, Facebook, and LinkedIn.
Sendible is an agency-level social media-marketing tool where you can manage multiple clients at once. Sendible is “the tool” for carrying out multiple marketing campaigns at once.
Some of the many social activities you can carry out using Sendible are scheduling content and posts for different social networks, integrating social channels with a blog, integration of slack for better team communication, etc.
You can also make a blog calendar with Sendible. The tool reports your social presence and any brand mentions. It also allows the sharing of old content on the Internet to get more traffic. You can download the Sendible app to get notifications when you are away from your laptop.
It is a pocket-friendly tool (starts at $99 a month) for social media marketers. Using this tool, it is possible to schedule your content on different social networks such as Instagram, LinkedIn, Facebook, and Twitter, etc.
It acts, as a one-stop solution for all your social media needs. You can run social promotions and also manage the inbox of your social channels.
You can access the dynamic report of your social channels.
Reports can be even customized and exported in the form of presentations, which is important for agencies and enterprises.
Publishing content is effortless as it has a solid publishing system thus resulting in saving time. Since you answer your messages from your inbox in one place you don’t have to check your email every now and then. This tool doesn’t support any influencer search feature.
9. Social Report
The social report is an amazing management tool for social media. It has a great list of features such as scheduling of posts, monthly report generation and monitoring the activities of social media.
This tool is easy and can be used by small businesses, mid and big companies. This tool is mostly used by enterprises because of its cost-effective pricing. They offer a 30-day free trial and a $49/mo plan. Using this tool you can directly schedule your video on Instagram.
There is a great no. of free features that you can make use of too such as evergreen scheduling, grid plan, post preview on Instagram. So, go ahead if you have multiple projects or many accounts to handle for a single client, Social report will help a great deal.
10. Hopper HQ
Hopper HQ stands out as a social media tool for great no. of reasons. But before we get to the features, let’s say that this tool can make your social media management an effortless experience.
You can publish content and grow engagement on platforms like Facebook, Twitter & Instagram. You can schedule your posts including both images and videos.
You can also utilize the automation of your first comment along with the post. Uploading and editing of bulk content are possible too. One of the best things about this tool is they have the grid and social media calendar. This drag and drop tool makes it easy for users to operate.
SEMrush is quite popular among SEO specialists but not only many people have explored the services of social media management by SEMrush. They offer a social media toolkit, which allows a user to schedule posts and analyze their content. Other features include finding the best time for posting, discovering target audience, doing competitor analysis, etc. It’s a great tool for social media management.
12. Meet Edgar
It is not as popular as Buffer, Sendible or Hootsuite but we think it deserves a mention. It is a tool known for automation. It published evergreen posts for your business account, which is an advantageous feature. Also, the tool allows important integrations with different networks such as Bit.ly, and RSS feed automation.
Using the features of this tool you can save a lot of time in managing your social platforms. The pricing is simple and makes it a great tool for small businesses and startups.
Edgar doesn’t have a feature of influencer search, social engagement, and social monitoring. It also misses out on client management support. So go for Edgar if your goal is the automation of your posts.
13. Sprout Social
You name it and they have it, in terms of social integration. Using sprout social you can link all your social networks such as Facebook, Instagram, LinkedIn, and Twitter, etc. Some of the great things about this tool are multi-account handling, collaboration with team members, next-level reporting. Thus, its safe to say it’s great for mid-size to big companies.
An official partner of Pinterest, Tailwind is a great tool to do Pinterest marketing. Using the features of this tool, you create multiple boards, bulk uploading of pins, even schedule a calendar. You can also know the best time to post your pins to get maximum engagement.
What makes this tool agency level is handling multiple accounts. This tool will let you work only on Pinterest so if your client is looking to make a strong presence there then Tailwind is the tool to use.
IFTTT has a simple yet amazing automation solution for your social management. Using this tool, you can share your content on Facebook, Twitter, and a few other social channels. Just upload your content and the tool will rest take care of it. It is kind of similar to Zapier.
Tweepi is focused on Twitter. If you have a strong audience on Twitter then with this tool you can grow your follower’s list by interacting with them on a regular basis.
17. Sked Social
Earlier known as schedugram, this social tool focuses on the Instagram platform. The interface of this tool is easy for users. Using this tool, you can go for bulk uploading and schedule your posts for sharing later. Customize images becomes easy with this tool. You can work on multiple Instagram account simultaneously. If you use the free account you won’t get support from the team but in the paid version, the process becomes even more simplified.
It is again an important social media management tool that you can make use of. It acts as a marketing calendar where you can handle multiple social network projects under one dashboard. This tool will save you lots of time as you can share and publish your content effectively. In short, it can boost your productivity by making your tasks more organized. The platform is compatible with following social media i.e. Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Tumblr.
This is a bit different from mainstream social media management tools. It is not only simple and easy to operate but has unique features to offer to its users.
Some of the factors that make this tool outstanding are integration with Canva and RSS feeds. It has a content scheduler, auto-posting, social inbox, analytics & reporting, URL shorteners, keyword monitoring, etc. You can also find amazing features like influencer discovery and suggested content curation too.
This is one social tool, which you cannot afford to miss. So go ahead and grab this tool today to run your company.
20. Social Pilot
Social Pilot allows you to do basic and bulk scheduling. The platform is compatible with Facebook, Twitter, Instagram, LinkedIn, Pinterest, VK, Tumblr. Though it doesn’t support any influencer features, social monitoring features or social inbox features, you can go ahead ad integrate your RSS feeds.
CrowdFire is a tool preferred by social media marketers and experts for all the right reasons. A feature that tops the list is the ultimate social engagement it offers to the brands or companies. Along with the scheduling of posts and publishing them, there is a lot of automation that this platform offers.
With CrowdFire, you can engage and grow your audience and follow or unfollow your target audience based on their activities. There is no provision to do influencer search using CrowdFire. The tool is highly advanced and is compatible with Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
Social management tools make the process of social sharing and engagement easier. While some tools help in posting content and tracking the results others help marketers in planning their ad campaigns by seeing the real-time audience and their behavior.
Thus, every enterprise must make use of these social tools to keep their marketing on track and eventually grow their business. Depending on the need and goals of a company or business, the team or owners can choose which social media tool will serve the best and cater to all their needs. So, go ahead and pick a social tool to make your digital marketing journey easy.