With many marketers planning to increase their influencer marketing budgets, the industry continues to advance and grow, becoming an estimated $10 billion industry in 2020. As digital marketing rises in popularity, it’s taken on many forms. More specifically, email marketing has become an important aspect of any influencer campaign. In fact, email marketing beats out search engines by 15% and social media by 22% in terms of being an effective marketing channel, according to SEO expert Neil Patel. To incorporate email marketing into your campaigns, and be successful at it, finding the right email marketing software for your brand’s needs is crucial. Here are some of the top picks to check out first:
Best Email Marketing Software in 2021
Through HubSpot, your business can gain access to many helpful tools, such as eye-catching email templates, insights and activity statistics, and traffic and conversion analytics. Their email marketing platform allows brands to quickly and easily create, personalize, and optimize their emails for campaigns without the assistance of designers. Their drag-and-drop editor makes the software user-friendly while you personalize their pre-made template to create your own unique designs by simply customizing the layout of the emails, adding calls-to-action and images, and modifying the colors to match your brand or the theme of your campaign. HubSpot also allows users to check out their advanced personalization tools so you can increase your open and click-through rates without a hassle. Make sure to also take advantage of their A/B testing tools to access in-depth analytics such as which subject lines, content, links, attachments, or calls-to-action performed the best amongst your subscriber list. This way, you can determine what will earn you the most “opens” on your content to help boost your campaigns.
Unlike other software on the list, SendinBlue is a complete SMS and email marketing software for businesses. With their plans, you can not only send out emails for your campaigns but you can also include SMS to your account to manage both from a single interface. This will help you send out and create effective messages from multiple platforms to further increase campaign awareness and boost your impressions. As one of the fastest-growing email marketing platforms in Europe, SendinBlue is known for its easy-to-use tools that allow users to send transactional emails, segment users for separate campaigns, and create automatic follow-up emails. Even more impressive, the software can select the best time to send your emails through its AI algorithms to ensure the best email deliverability for your campaign. They also have recently upgraded their premium plan to include advanced features such as a landing page builder, CRM, and Facebook ads integration.
Drip is a fairly new but powerful email marketing platform for eCommerce, bloggers and influencers, and digital marketers. Their software offers a vast range of tools to make marketing automation and personalization easy. Like some other email marketing software, Drip has seamless integration with many website builders that your brand may already be using, easily allowing you to add pop-ups, like sign-up forms, to your website and capture leads for a campaign. So, what sets Drip apart? Their beneficial marketing tools include automation, email segmenting, split testing features, list groups, and a visual workflow builder. With these options, you can easily reach targeted customers in your email list that correlate with any specific campaign you’re running. To maximize your marketing efforts, Drip is a fantastic option when you need to send out bulk emails while simultaneously engaging with consumers.
From simple automation tools to their 100+ mobile-friendly templates, it’s no mystery why Constant Contact is an industry leader in the email marketing space. Businesses small and large have turned to this software for more than 20 years due to their fantastic drag-and-drop email builder and analytics tool. Like HubSpot, you can customize your emails with text, images, and videos, but Constant Contact also gives you options to add coupons and polls to your messages with ease. With influencer marketing campaigns, tracking results is essential, and this software can help. Tracking the results of your campaign in real-time, Constant Contact shows you everything from open rates to subscriber data. The software also has easy integration with other platforms such as Salesforce, Shopify, and more which can be extremely helpful for any campaign. Automation is also a popular benefit of their software, as you can set up automated emails such as thank you messages for your subscribers.
With “campaign” in the name, ActiveCampaign has proven to be useful and favorable software for businesses looking for powerful automation, thorough analytics, and great deliverability. It has also added CRM to its functionality alongside the tools to share dynamic content in your emails that will allow you to provide different viewing experiences to your contacts based on the way you segment your subscriber list. The software has rave reviews online from digital marketers, with most stating that ActiveCampaign covers all of their needs with its vast features for the best price point. Its services are also scalable and easy to manage as your business and sales grow from the success of your campaigns. If you’re looking for a software that is flexible and adjustable based on what your campaign goals are, ActiveCampaign is exceptional for automating every single part of your marketing funnel while tracking subscriber behavior and adding personal touches on emails to your leads.
As more companies continue to utilize email for creator-driven campaigns, knowing the best software that works for your brand can take any influencer campaign to the top. Overall, each of the services on this list offers highly efficient and powerful tools to market to your subscriber list and potential subscribers. Whether the goal of your campaign is to improve brand awareness or promote certain products, cost-effective email marketing software can help you connect to your audience while increasing your return on investment.